In today's marketplace, most traditional modes of advertising are becoming too expensive and also less effective. Newspapers and magazines are losing circulation. Digital video recorders (DVRs) allow people to record their TV programs and fast-forward through commercials. Satellite radio provides listeners with a commercial-free listening alternative to traditional radio. All three of these audiences are shrinking rapidly. However none of this holds true with outdoor advertising; especially billboards! Outdoor advertising is like no other form of media. The audience is always growing while the number of available locations remains static. Outdoor advertising is the perfect way to reach people where they live, work, and play. Carter Outdoor Advertising provides the customer with the following advantages in a competitive marketplace:
Many Americans are spending more time behind the wheel each year. On average Americans spend 20 hours a week in their vehicle and travel up to 200 miles. Two out of three Americans make shopping decisions while in the car. More time away from home means more time the consumer is exposed to your message. Let Carter Outdoor create that message with our experienced graphic artist in the industry.
Outdoor advertising can be experienced 24 hours a day, 7 days a week. Most all other forms of advertising can be avoided. People can't "turn it off" or "throw it away". Outdoor advertising is one of, if not the only form of media where the consumer does not decide whether to view your message. Most billboard advertisements stay in a strategic location for an extended period of time thus reinforcing your message to a captured audience
Billboards are one of the most cost effective ways to reach a mass audience. The expense of outdoor advertising is three times less than radio, TV ads and magazines. Your company has the benefit of reaching more people, more often for less money. Let Carter Outdoor help grow your company while saving you valuable time, money, and resources. No reasonable offer will be refused.